Better by Design is a specialist group within New Zealand Trade and Enterprise, New Zealand’s national economic development agency, based in Auckland. Our purpose is to inspire and enable New Zealand businesses to succeed through design.

Development of the Open Hemispheric Brain Dominance Scale (Eric Jorgenson, 2015) – This program will help you to determine which hemisphere of your brain is dominant. It also determines whether you react in a more auditory or visual manner, another key factor in determining your learning style. Armed with the knowledge of how we use our brains, we are better equipped to know the style of learning most effective to us.

Edward de Bono – is regarded by many to be the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill. He is the originator of lateral thinking which treats creativity as the behaviour of information in a self-organising information system – such as the neural networks in the brain. From such a consideration arise the deliberate and formal tools of lateral thinking, parallel thinking etc. The Six Thinking Hats.

Please Understand Me (Myers-Briggs) – This test based on the Jung – Myers-Briggs typological approach to personality, good for earning to communicate with others.

PMI Tool – PMI stands for ‘Plus/Minus/Implications’. It is a valuable improvement to the ‘weighing pros and cons’ technique used for centuries – Edward de Bono

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